Al-Taawoun Club's management announced the signing of a new strategic partnership with Cenomi Group, in a step that reflects the club's direction towards strengthening its investments and expanding its commercial and fan presence during the coming stage
The signing ceremony was chaired by Mr. Badr bin Hassan Al-Ghannam, Chairman of the Board of Al-Taawoun Club, as this partnership comes within the framework of a multi-track investment cooperation, which includes a number of commercial and fan-oriented projects and initiatives, contributing to supporting the club's expansion plans and developing its system
Al-Taawoun Club was represented at the signing ceremony by Chairman of the Board Mr. Badr Al-Ghannam, Board Member Mr. Bandar Al-Mane, along with Investment Director Ms. Kady Al-Fraih, while Cenomi Group was represented by a number of its executive leaders
This partnership aims to achieve a set of quality initiatives, most notably
- Opening the first official Al-Taawoun Club store in a shopping mall in Buraidah ( Al-Nakheel Plaza )
- Strengthening the club's presence in several cities through the Cenomi Centers network
- Hosting the club's official events and occasions
- Cenomi obtaining the status of official sponsor for three years
This step also reflects the club management's keenness to build sustainable strategic partnerships that contribute to raising the club's commercial value and enhancing the fan experience inside and outside the stadium
Cenomi Group is one of the leading companies specialised in operating and developing shopping centres in the Kingdom, managing a wide network of commercial destinations that attract millions of visitors annually, making it an important strategic partner for the club at this stage.
